FounderScholar

Exploring the science of startups

How Value Morphs a Product into a Successful Company

“You’re building a great product—but a product isn’t a company.”

Have you ever heard this after delivering your startup pitch? What does it mean?

As an angel investor, I know I’ve given this feedback more than once after listening to pitches for cool products—but products that didn’t have a chance in hell of supporting a company.